Welcome to Ad Hoc, our popular feature on the art of advertising. We are proud to honor Dr. Richard
Zakia as the author of this page each month. Richard D. Zakia was Professor Emeritus, Rochester Institute of Technology
and author/coauthor of several books on photography, perception, semiotics and advertising.
(Photo by Vicki H. Wilson).
Richard Zakia passed away on 12 March 2012. For the next few years we will repeat his columns that began in 2009. He was a great teacher, philosopher, mentor and friend.
His 25th column was titled vancleef
c. Corinne Whitaker 2014
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email giraffe@giraffe.com with your comments about Ad Hoc.
The AdHoc archives are available here.