Ad Hoc

Welcome to Ad Hoc, our newest feature on the art of advertising. We are proud to welcome Dr. Richard Zakia as the author of this page each month. Richard D. Zakia is Professor Emeritus, Rochester Institute of Technology and author/coauthor of several books on photography, perception, semiotics and advertising.

For the New Year, Dr. Zakia continues his investigation of how advertising incorporates art.

The photograph in this ad calling attention to breast cancer research was probably influenced by what early painter and painting?

A) Veronese

B) Correggio

C) Raphael

Answer: The Painting is by Veronese (1528-1588) and it is titled "Venus with a Mirror", painted around 1580. He was named after his birthplace, Verona, and along with Titian and Tintoretto was a pre-eminent Venetian painter. As an added treat, we include here a self-portrait by Veronese:

c. Corinne Whitaker 2010

Be sure to email giraffe@giraffe.com with your comments about Ad Hoc.


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